ARTSY Project (ARTificial intelligence SYstems and consumer law & policy) seeks to identify the challenges for consumer law and policy, stemming from the use of artificial intelligence by business. Our hope is to contribute to the debate about regulation and governance of AI, ultimately leading to a regulatory equilibrium which does not impede the benefits of innovation, while on the same time mitigates the risks for individuals and the society. We study the way business use artificial intelligence in four domains: 1) knowledge gathering; 2) targeted advertising; 3) automated decision-making; and 4) personal assistants; and asses the empirical data through the prism of the principles of the EU consumer law: weaker party protection, non-discrimination, regulated autonomy and consumer privacy. Our results will be available here in June/July 2018, so stay tuned!

The project, hosted at the Law Department of the European University Institute in Florence and led by prof. Hans-Wolfgang Micklitz is possible thanks to the generous funding received through the Berkman Klein Center for Internet and Society at Harvard University from the Ethics and Governance of Artificial Intelligence Fund.

This project is about making consumer law better suited to tackle AI. If you are interested in our other project, inquiring into the possibility of using AI for better enforcement of consumer law and personal data protection law, see the website of CLAUDETTE.


Hans-W. Micklitz Principal Investigator, Professor of Economic Law, EUI

Giovanni Sartor Professor of Legal Informatics and Legal Theory, EUI

Przemysław Pałka Research Associate, EUI, cyber law, consumer law and personal data protection law expert home page

Agnieszka Jabłonowska LL.M. EUI, PhD candidate at the Faculty of Law and Administration of the University of Łódź home page, blog

Anna Maria Nowak PhD candidate at the Law Department of the European University Institute


To get in touch with the team, please write to przemyslaw.palka [at] eui.eu